What are the indirect distribution channels in tourism?
Indirect traditional distribution channels can include travel distribution services such as travel agents, tourism information centers, flyers and print/digital brochures, promotional marketing services, and tour operators.
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The travel and tourism chain of distribution. Generally speaking, there are four key stages within the chain of distribution. These are: principals, wholesalers & aggregators, retailers, and consumers (see chart 1).
Tourism distribution channels are the avenues tourism products and services are made accessible to consumers. Typically, tourism products are sold directly by the primary provider or through a series of intermediaries. If brokers or travel wholesalers are involved, this is called indirect distribution.
A direct system of distribution is one where the supplier (destination, airline, hotel, etc.) communicates directly with the customer. An individual, for example, may call a specific hotel or airline, or write to them requesting a reservation for a specific date.