What are the travel trends in Europe?

At the same time, European tourism itself is trending towards a growing desire to venture away from home. Driven by weather patterns, in the summer, travelers avoiding heatwaves and wildfires are exploring the north of the continent, including the U.K., Scandinavia, the Netherlands, Switzerland and Germany.



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This strong tourism rebound is expected to continue well into 2023, though at a slower pace. Looking forward, international travel to Europe is forecast to reach pre-pandemic levels in 2025, while domestic travel will fully recover in 2024.

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ETIAS, the European Travel Information and Authorisation System, Due November 2023. ETIAS, the European Travel Information and Authorisation System, will oblige visitors, who are traveling on passports that don't require a visa, to apply for authorization before arriving into one of the participating European countries ...

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Four megatrends are likely to have significant impacts and relevance for tourism: i) evolving visitor demand; ii) sustainable tourism growth; iii) enabling technologies; and iv) travel mobility.

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Easing Travel Restrictions Domestic leisure travel is trending to remain stable and grow slightly, by about 2% in 2023 and 2024. Volume is expected to grow more readily than inflation-adjusted spending. Business travel is not expected to correct to pre-pandemic spending levels until 2025. (U.S. Travel Association).

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The Demand for Business Travel is Back Business travel is expected to reach pre-pandemic levels by 2024 as more and more companies resume in-person meetings and events. According to GBTA's Business Travel Index Outlook report, business travel spending will reach $1.4 trillion in 2024 and nearly $1.8 trillion by 2027.

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An “antidote” to a “hurried mentality”, slow travel is “all about a more purposeful pace and considered attitude”. Essentially, it's about “taking your time” and “soaking up what a place has to offer” – like a local, not a tourist.

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Indeed, the World Travel & Tourism Council (WTTC) forecasts that the global travel and tourism sector will reach US$9.5 trillion in 2023 — just 5% below 2019 pre-pandemic levels. The positive summer travel outlook is echoed by data from J.P. Morgan Research.

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New travel formats like eco-tourism, solo travel, e-tourism, micro-adventures, and life-long travel are emerging to meet increasingly fragmented and personalised needs. Players in the industry continue to push the boundaries by exploring new relationships with time, space, and purpose.

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Four megatrends are likely to have significant impacts and relevance for tourism: i) evolving visitor demand; ii) sustainable tourism growth; iii) enabling technologies; and iv) travel mobility.

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Tourism 2025 is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth. The objective is to create $41 Billion of Total Tourism Revenue in 2025 by improving the competitiveness of New Zealand Tourism.

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Tourism in the year 2050 will be by far the largest industry worldwide. Interna- tional arrivals will amount to 2 billion tourists per year and international receipts will reach a 2.1 trillion US$ (expressed in 1999 dollars) per year.

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The seven global megatrends are: Adapting to climate change; Leaner, cleaner and greener; The escalating health imperative; Geopolitical shifts; Diving into digital; Increasingly autonomous and Unlocking the human dimension.

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70% of Gen Z and millennial respondents agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie. And 61%of Gen Z and millennials agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos.

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In tourism, quiet luxury is trending in the rise in popularity of boutique hotels, eco-resorts, sustainable tourism experiences, and niche getaways like sleep vacations (trips in which you prioritize rest and relaxation over sightseeing and late nights) as well as supervised psychedelic immersions; retreats set in safe ...

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France is the most visited country in the world with 117,109,000 international tourists, thanks to its rich history and iconic landmarks. Mexico comes in second for most visited countries, with 51,128,000 tourists, offering vibrant culture and stunning natural beauty.

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Challenges and barriers impacting the industry this year Respondents say the top barriers that affected their business travel in 2023 have included corporate budgets keeping up with price increases (69%), inflation/recession concerns (63%), and geo-political events (44%).

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