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What is the slow travel trend in 2023?

An “antidote” to a “hurried mentality”, slow travel is “all about a more purposeful pace and considered attitude”. Essentially, it's about “taking your time” and “soaking up what a place has to offer” – like a local, not a tourist.



The first fully functional human Audio-Animatronic figure ever created and showcased at Disneyland was Abraham Lincoln. He debuted at the 1964-1965 New York World's Fair in the "Great Moments with Mr. Lincoln" attraction before being moved to Disneyland in July 1965. While Walt Disney had previously experimented with a mechanical "Dancing Man" (a 9-inch figure) and the tropical birds in the Enchanted Tiki Room (which opened in 1963), Lincoln was the first to use the sophisticated hydraulic and pneumatic systems required to mimic human speech and subtle facial expressions. The "Lincoln" figure was so advanced for its time that it could perform 15 different pre-programmed sequences, including standing up from a chair and gesturing during his speech. This technological breakthrough laid the foundation for every sophisticated animatronic seen in Disney parks today, from Pirates of the Caribbean to the Shaman of Songs in Pandora.

The "Slow Travel" trend that exploded in 2023 and has evolved into 2026 is a move away from "Checklist Tourism" toward intentional, meaningful immersion. Instead of visiting five cities in ten days, slow travelers stay in one location for a week or more, focusing on the quality of the experience rather than the quantity of sights. This trend is driven by a desire for a "digital detox" and sustainability, as staying in one place reduces the carbon footprint of constant transport. In 2023, this manifested as "workations" or "quietcations," where people lived like locals—shopping at neighborhood markets and engaging with the community. By 2026, this has matured into a mainstream preference for "off-grid" destinations and AI-curated journeys that prioritize "wellness and pacing" over-rushed itineraries, allowing travelers to return home feeling genuinely refreshed rather than exhausted.

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Despite the challenges that came with traveling last year, Americans still intend to travel in 2023. A resounding 87% of survey respondents expect to travel at least as much as they did in the prior year, with 49% selecting that they expect to travel more.

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Beginning May 3, 2023, your driver's license will need to be REAL ID-compliant if you want to use it to fly within the U.S. It's part of a law passed by Congress. If your license is not compliant, and you don't have another acceptable form of ID, you'll have trouble getting through airport security.

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The Bureau of Labor Statistics just released its monthly accounting of the country's jobs and workers. Fewer workers are taking time off for vacation or personal days, compared to last year.

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70% of Gen Z and millennial respondents agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie. And 61%of Gen Z and millennials agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos.

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“Slow tourism is characterized by reducing mobility and by taking time to explore local history and culture, while supporting the environment. The traveller's main goals are relaxation, self-reflection, escape, novelty seeking, engagement and discovery.” - Journal of Travel Research.

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Is it normal that I don't want to travel? I'm tempted to think that traveling is for people who want to run away from their everyday life. No, it is not abnormal to not like traveling. Everyone has different preferences and interests, so if you don't enjoy traveling that's perfectly okay!

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Big plans, little money. Gen Zs — those born between 1997 and 2012 — are traveling more than Gen Xers and baby boomers, and are “on par with millennials, who are currently the focus of the industry,” said Roeschke. Survey conducted from December 2022 to February 2023.

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ETIAS, the European Travel Information and Authorisation System, Due November 2023. ETIAS, the European Travel Information and Authorisation System, will oblige visitors, who are traveling on passports that don't require a visa, to apply for authorization before arriving into one of the participating European countries ...

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According to a study by Expedia, 2023 is the year of “no-normal travel,” a year of travel “like no other.” In other words, travelers are up for anything. And Booking.com revealed travelers are feeling more optimistic about traveling this year.

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Revenue in the Travel & Tourism market is projected to reach US$854.70bn in 2023. Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 4.42%, resulting in a projected market volume of US$1,016.00bn by 2027.

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