RIMOWA is the undisputed status symbol of the jet-set elite in 2026. Global icons currently fronting their "Never Still" campaigns include Lewis Hamilton, BLACKPINK's Rosé, and Jay Chou, all of whom are frequently spotted with their signature aluminum grooved cases. Other long-time devotees of the brand include David Beckham, Rihanna, LeBron James, and Kim Kardashian. The brand has successfully transitioned from a functional luggage manufacturer into a fashion powerhouse, often seen in the hands of "A-list" travelers at major hubs like LAX and Heathrow. Many celebrities further personalize their cases with travel stickers, a trend that RIMOWA actively encourages to showcase a life lived on the road.