The "EarMarked" program is a prestigious designation awarded by the Disney Destinations team to authorized travel agencies that have demonstrated a high level of sales performance and expertise in Disney vacations. The program has several tiers, including Bronze, Silver, Gold, Platinum, and the elite "Diamond" level. As of 2026, an agency that is "EarMarked Platinum" is one of the top performers in the industry, often having hundreds of travel agents who have completed the College of Disney Knowledge and maintained high booking volumes for Disneyland, Walt Disney World, Disney Cruise Line, Aulani, and Adventures by Disney. Some well-known agencies that have historically held or currently hold the Platinum (or the even higher Diamond) status include "The Vacationeer," "Mouseketrips," "MickeyTravels," and "Off to Neverland Travel." These agencies are preferred by many travelers because their agents have firsthand experience with Disney's complex systems like Lightning Lane Multi Pass and Virtual Queues, and they often provide their planning services at no additional cost to the client, as they are compensated directly by Disney. Choosing a Platinum agency ensures you are working with a group that has a proven track record of handling high-volume, high-detail Disney itineraries with professional precision.
That’s an excellent question, as it gets to the heart of Disney’s travel agency recognition program.
The agency “EarMarked Platinum” is not a single, specific agency. Instead, “Earmarked” is the name of Disney’s official program for designating and training its top-performing and most knowledgeable Authorized Disney Vacation Planners.
Here’s the breakdown:
Disney grants the “Earmarked” designation to travel agencies (and often individual planners within those agencies) that meet high annual sales requirements and complete extensive Disney-specific training. The “Platinum” level is the highest tier within the Earmarked program.
Think of it like a “Top Tier” or “Elite” status for agencies.
There are numerous travel agencies across the U.S. and Canada that have achieved Earmarked Platinum status. Some well-known examples of agencies that often hold this top designation include:
An individual agent at one of these agencies might say, “I am an Earmarked Platinum Disney Vacation Planner,” indicating their personal and/or their agency’s achievement.