What do baby boomers want in travel?

40% of baby boomers choose cultural or educational trips when they travel. Summer vacations account for 13% of planned domestic trips and are the most popular type of travel. Just 17% planned to mix business and leisure on their 2019 trips. Weekend getaways account for 12% of their domestic trips.



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Just like other generations, baby boomer travels a lot too. With approximately 73 million baby boomers in the US alone, this generation has contributed its fair share to the travel and tourism industry. They're estimated to spend $157 billion annually on travel.

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More than half (52 percent) of Gen Z adults are considered frequent travelers, meaning they take at least three leisure trips over the previous year (Morning Consult Pro)

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