What do Chinese tourists value?

According to our research, when planning a trip, Chinese outbound tourists desire places that offer natural scenery 2.1 Page 12 8 Chinese tourists: Dispelling the myths (for 65 percent of respondents), high value for money, and family-friendly locales, though the importance of these factors varies by destination.



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Chinese travelers have suspended overseas trips for three years, and are now looking to enjoy high-quality experiences in destinations they have been to before. They also want to do more than shopping and sightseeing, and have expressed willingness to spend on offerings geared towards entertainment and experience.

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Souvenirs and local specialties are the items that Chinese tourists are most likely to purchase abroad. But Chinese tourists won't want to buy a souvenir that says “Made in China” on the back, so focusing on locally made crafts, local specialties, and local brands is the way to go.

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Chinese shoppers rely on reviews and recommendations, and so do many Chinese tourists. This is why, branding, e-reputation, and Chinese social media marketing are the aspects you should focus on to attract more Chinese tourists to your destination or products.

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The emergence of an affluent middle class and an easing of movement restrictions for locals and foreign visitors were both supporting this travel boom. The Chinese tourism market has transformed into one of the world's most-watched inbound and outbound tourist markets.

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The most popular destinations for Chinese travellers are Thailand, Japan and Vietnam.

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Guests are expected to exercise restraint and refrain from loud, boisterous actions and speech. Friends will often bring gifts like tea, cigarettes, fruit, chocolates or cake when visiting to show their 'xin yi' ('blessings' or 'good intentions') towards the host. Hosts usually offer refreshments like fruit or nuts.

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Of the 136 top economies in the world, Ukraine is the one least reliant on tourism, with just 1.4% of its gross domestic product coming from visitors. Russia is close behind, with just 1.5% of its GDP coming from tourism.

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