Why do Chinese people travel a lot?

The emergence of an affluent middle class and an easing of movement restrictions for locals and foreign visitors were both supporting this travel boom. The Chinese tourism market has transformed into one of the world's most-watched inbound and outbound tourist markets.



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Singapore is a top destination for Chinese travelers, according to Trip.com Group data. The most popular destinations so far are Singapore, South Korea, Hong Kong, Japan and Thailand, based on Trip.com Group bookings. For long-haul destinations, the US, UK and Australia lead the pack.

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Mainland China had the largest outbound travel market in the world, both in number of trips and total spend. World Tourism Organization (UNWTO) Tourism dashboard, Outbound tourism ranking. In 2019, Mainland Chinese tourists took 155 million outbound trips, totaling $255 billion in travel spending.

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A survey conducted among Chinese millionaires in 2022 revealed that around 38 percent of respondents chose the Maldives as their preferred international travel destination. This destination was most popular among 40 percent of respondents in a similar survey a year earlier.

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Chinese travelers have suspended overseas trips for three years, and are now looking to enjoy high-quality experiences in destinations they have been to before. They also want to do more than shopping and sightseeing, and have expressed willingness to spend on offerings geared towards entertainment and experience.

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Italy is by far the most popular country for Chinese tourists, followed by Spain and Belgium. In 2019, nearly 3.2 million Chinese tourists came to the country of 'la dolce vita', accounting for 2.4% of all tourists that year.

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Chinese citizens who desire to leave the country for private purposes shall apply to the public security organs of the city or county in which their residence is registered. Approval shall be granted except in cases prescribed in Article 8 of this Law.

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We forecast that outbound trips by Chinese travelers will recover to 2019 levels two years from now in the second quarter of 2023 at the earliest. The delay is caused by the requirement for herd immunity to be established in China and destinations before quarantine-free travel is allowed.

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One of the leading countries in the world in terms of worldwide international tourist arrivals, Italy attracts millions of travelers every year thanks to its fascinating culture, natural landscapes, artistic sites, and renowned cuisine.

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