What do Gen Z look for in travel?

Younger travelers want to feel that they are truly experiencing the culture they have traveled to, and to avoid anything that feels inauthentic. 79% of Gen Z and Millennial respondents agree that they would love to partake in a day of the life of locals in the destination they are visiting.



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The majority prefer environmentally friendly transportation and accommodation. More than 80% of American Gen Z travellers look for unique experiences when booking a vacation. They long for high-end experiences that they were able to get when travelling with their parents.

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Gen Z also tends to be more open-minded and understanding of social change, and they seem to think anything is possible because it is. Those in the younger generation seem more inclined to want to get out and explore — even though their parents and grandparents may not have had the same opportunities.

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Phone calls (89%) and social media (88%) followed closely behind as the next most frequently used methods of socializing. Gen Zers said they spend more time interacting with their peers per week, on average, via video games (65%) than at school (64%) or work (51%).

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Does Gen Z struggle more with mental health than millennials? New polling shows signs of a shift. Compared with older generations today, members of Gen Z are much more likely to report experiencing negative emotions such as stress, anxiety and loneliness, according to a new study.

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These trends are reshaping the travel industry and providing exciting opportunities for both travelers and the travel industry alike.
  • Here are some of the top travel trends for 2023 that you should know about:
  • Eco-tourism.
  • Experiential travel.
  • Digital nomadism.
  • Wellness travel.
  • Multi-generational travel.


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Sixty-five percent of Gen Zers and 74% of millennials say they believe they are starting further behind financially than earlier generations at their age. For many young Americans, achieving the financial stability of their parents' generation feels impossible. The price of starter homes has skyrocketed.

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Gen Z participants expressed particular stress about: High rates of suicide (62 percent) Problems in all kinds of relationships due to the pandemic (63 percent) Changes to abortion laws (50 percent) Sexual assault and harassment in the news (58 percent)

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