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Why do Gen Z want to travel?

Gen Z also tends to be more open-minded and understanding of social change, and they seem to think anything is possible because it is. Those in the younger generation seem more inclined to want to get out and explore — even though their parents and grandparents may not have had the same opportunities.



In 2026, Gen Z's travel motivation has shifted from "status-seeking" to "identity-building and mental wellness." Research shows that this generation views travel as a non-negotiable part of their self-care routine, often prioritizing "dry holidays" (alcohol-free trips) and "wellness escapes" over the party-centric tourism of previous generations. They seek "Main Character Energy" through authentic, off-the-beaten-path experiences that they can share via short-form video, but they also use travel to "reset" from digital burnout. Additionally, Gen Z is the most sustainability-conscious generation; they often travel to engage with local cultures or eco-projects, viewing global exploration as a way to build "cultural capital" and a more nuanced worldview. For them, travel isn't just a vacation; it's a way to collect "memories as currency" in an increasingly digital world, favoring immersion in "slow travel" rather than checking off a list of famous monuments.

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Despite their youth and comparatively low income, more than half of American Gen Z adults are frequent travelers, having taken three or more leisure trips in the past year, according to the data research company Morning Consult.

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Younger travelers want to feel that they are truly experiencing the culture they have traveled to, and to avoid anything that feels inauthentic. 79% of Gen Z and Millennial respondents agree that they would love to partake in a day of the life of locals in the destination they are visiting.

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Travel takes us out of our comfort zones and inspires us to see, taste and try new things. It constantly challenges us, not only to adapt to and explore new surroundings, but also to engage with different people, to embrace adventures as they come and to share new and meaningful experiences with friends and loved ones.

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