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What do Hawaiian locals think of tourists?

It is important to note that these concerns are not universal, & some Native Hawaiians welcome tourists who show respect for the culture and environment of the islands. Although due to the behavior of the majority of tourists, it's fair to say that most indigenous people of Hawai'i do not welcome tourists.



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Haole is a Hawaiian word for non-native Hawaiian or Polynesian people, often referring to white people. Usage can be in an insulting or pejorative manner, but it usually refers to a foreigner or tourist.

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Some locals, many of them of Native Hawaiian descent, have gone so far as to argue that travelers should cross Hawaii off of their future itineraries for good. Tourism is seen as one of several factors that allowed the Maui fire to become so deadly.

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Disrespect for the environment: Hawaii is known for its beautiful natural environment and animals that can be found nowhere else on the planet. But, the increase in tourism has resulted in problems such as overcrowding, littering, an overextension of our rescue and emergency resources & damage to the fragile ecosystem.

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Although some of them might seem a bit stereotypical, these are the common pieces of clothing worn by native Hawaiians regularly.
  1. Hawaiian/Aloha shirts.
  2. Board shorts.
  3. Loose-fitting pants or shorts.
  4. Comfortable shoes like sandals or flip flops.
  5. Colorful sundresses.
  6. Muumuu dresses.
  7. Tank tops.
  8. Pa'u hula skirts.


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Tourism comprises 21% of the state's economy, with many of Hawaii's largest industries revolving around the constant flow of tourists.

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Tourism is seen as one of several factors that allowed the Maui fire to become so deadly. But travelers have been more directly blamed for some of the state's many enduring problems, including a severe housing crisis, water shortages, environmental degradation and the dilution of Native Hawaiian culture.

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Is Hawaii still struggling with tourism? The state's tourism board is on the brink of collapse — along with its helpful policies on managing foot traffic to Hawaii's most beautiful and sacred sites. Tourist arrivals in Hawaii are near pre-pandemic levels as the industry works to manage the impact.

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With a housing crisis that has priced out many Native Hawaiians as well as families that have been there for decades, concerns are rising that the state could become the latest example of “climate gentrification,” when it becomes harder for local people to afford housing in safer areas after a climate-amped disaster.

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Maui residents have remained consistent that visitors should avoid all of West Maui, which continues to be a hub for displaced families. Hotels there are housing more than 5,000 people who are not tourists, including families who lost homes, government relief officials, aid organizations and cleanup crews.

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Moving to Hawaii ethically is something that is difficult to accomplish. Taking up housing and driving up prices leaves natives struggling. While many realize stopping people from moving to Hawaii all together is impossible, there are still ways to be respectful and try to help the community.

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Pick up a few local words The two most important native words that you will likely hear all the time are Aloha and Mahalo. Aloha means both “hello,” and “goodbye,” and is used as a greeting when seeing someone for the first time and wishing them well at parting.

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White people in Hawaii, also known as Haole, are people of predominantly European descent. They form 22.9% of the population according to the 2020 United States Census.

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Hawaii, for example, is one of the most popular tourist destinations for travelers from the United States and Japan and many of its inhabitants have long been critical of the islands' booming tourism industry.

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In August 2023, visitor arrivals to Oahu (507,702 visitors, +11.0%), Hawaii Island (152,951, +4.1%) and Kauai (131,628 visitors, +9.0%) increased while visitor arrivals to Maui (112,259 visitors, -57.8%) dropped significantly compared to August 2022.

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The HTA added: “Currently, travel is still welcomed to the island of Hawaii. Visitors are encouraged to contact their hotel accommodations provider and airlines for updates that could affect their stay on island.”

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Hawaii was given the No. 1 rank in the categories of travel and tourism consumer spending per capita and share of consumer expenditures on travel, and it was second for the share of travel- and tourism industry-generated GDP.

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One last note about respect; and please, we cannot emphasize this enough: Unless you are Hawaiian or are very intimately familiar with the culture, do not throw or attend a party deemed a “luau.” Culture is an identity- not a party theme.

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