Travelers want authentic experiences that give them a taste of local culture and let them explore hidden gems that friends back home don't know about.
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Travelers will seek out cultural experiencesFrom boutique museums to hidden street art and inaccessible ruins, people not only want to explore the increasingly popular destinations but also venture into less-known yet extraordinarily interconnected cultures.
There will likely be a preference for visiting less-crowded destinations in 2023. This is partly due to COVID-19 concerns, but perhaps also due to a growing desire to have a unique experience. Travelers are opting for small group adventure travel, like AAA Club Adventures.
A resounding 87% of survey respondents expect to travel at least as much as they did in the prior year, with 49% selecting that they expect to travel more. This is especially true among younger respondents, with 59% of those between the ages of 18 to 26 planning to travel more in 2023.
Trends in TravelThere will likely be a preference for visiting less-crowded destinations in 2023. This is partly due to COVID-19 concerns, but perhaps also due to a growing desire to have a unique experience. Travelers are opting for small group adventure travel, like AAA Club Adventures.
70% of Gen Z and millennial respondents agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie. And 61%of Gen Z and millennials agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos.
TROY, Michigan—With average U.S. hotel occupancy on track to reach 63.8 percent in 2023, just shy of the pre-pandemic level of 65.9 percent, business and leisure travelers are packing into hotels throughout North America for a second consecutive year.
Advisors have shared in the TMR Europe Trends Outlook 2023 that most clients want to experience urban centers and small towns or the countryside in Europe. Experiences such as camping trips and amusement parks, have a lower preference as these are also available in the US and Canada.
Beginning May 3, 2023, your driver's license will need to be REAL ID-compliant if you want to use it to fly within the U.S. It's part of a law passed by Congress. If your license is not compliant, and you don't have another acceptable form of ID, you'll have trouble getting through airport security.
In 2023, I expect that to reverse and year-over-year fares to fall. With China—the last major country with covid travel restrictions—poised to reopen on January 8, I'm anticipating a huge uptick in transpacific flights (which are currently down 50% compared to 2019). More competition = cheaper fares.