The person working behind the front desk at a hotel is most formally referred to as a Front Desk Agent or a Guest Service Agent (GSA). In larger or more traditional luxury hotels, they may be overseen by a Front Office Manager or a Receptionist. While "Receptionist" is a common term, "Guest Service Agent" has become the industry standard in 2026 because the role has evolved to include much more than just check-ins; these professionals act as the central hub for guest requests, billing inquiries, and basic concierge services. If the person has a specialized "crossed-keys" lapel pin, they are a Concierge, which is a distinct role focused on curated experiences, dining reservations, and local recommendations. In boutique hotels, you might simply call them the "Front Desk Host." Regardless of the specific title, this person is your primary point of contact for anything related to your room status, key issues, or settling your final folio before checkout.