What does a destination marketing manager do?

Commission and manage marketing agency services – creative, research and media planning to ensure high-level impact and delivery, as appropriate. Manage all procurement and client management processes. Monitor and report on the effectiveness of marketing communications.



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A Look into the Roles and Responsibilities of a Destination Manager
  • Strategic Planning and Development.
  • Marketing and Promotion.
  • Visitor Experience Enhancement.
  • Stakeholder Collaboration and Partnership.
  • Crisis Management.


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The key difference between destination marketing organisations and management organisations is that the former will solely focus on creating and implementing a marketing strategy for their target location, whereas the latter will develop an overall strategy for managing a location, which may involve elements of ...

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What Skills Do You Need To Be A Destination Manager
  • Crafting Destinations: The Essential Skills of a Destination Manager. ...
  • Destination Knowledge: The Heartbeat of Expertise. ...
  • Sales and Marketing Skills: Crafting Irresistible Experiences. ...
  • Customer Service Excellence: Creating Memorable Journeys.


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Destination management consists of the coordinated management of all the elements that make up a tourism destination. Destination management takes a strategic approach to link-up these sometimes very separate elements for the better management of the destination.

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Destination marketing is a promotional approach that focuses on positioning the area or locality first, rather than the hotel itself. By highlighting the range of attractions and experiences available in the destination, hotels can make their establishment even more attractive to potential guests.

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While destination marketing focuses on promoting the location itself and the experiences that visitors can have there, branding is concerned with creating a distinctive and recognizable identity that reflects the destination's unique selling points.

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Destination Marketing Organizations are facing a number of challenges in marketing their potential for a prospected audience. Adapting to technology, managing expectations, confronting a new level for competition and finding new measures of success are main challenges faced (Gretzel et al., 2005).

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