The DMO meaning or Destination Marketing Organization is a not-for-profit organization that represents a specific destination. Its purpose is to help drive business to the destination through group bookings at area properties.
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Broadly speaking, “destination marketing organization” characterizes any entity that specializes in destination marketing. For example, in small cities where a considerable CVB is not present, a chamber of commerce could quality as a DMO.
DESTINATION MARKETING ORGANIZATION (DMO)The DMO can provide assistance in scouting, negotiating, and supplier vetting. Some DMOs market only to leisure travelers, while others market solely to meeting planners. Both CVBs and DMOs provide their services for free to the meeting planner.
Destination Marketing Organizations (DMOs)Essentially, the terms CVB and DMO are interchangeable. Referred to as CVBs for many decades, destination marketing organizations began identifying themselves as DMOs in an effort to convey a less bureaucratic connotation to the traveling public.
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DMOs assist planners by providing information on local resources and services, site selection, and other pre-conference and post-convention services. RELATED TERMS: CONVENTION AND VISITORS BUREAU. Events Industry Council.
Many DMOs receive their funding, or a portion of it, from hotel occupancy taxes, which vary state by state. Guests pay transient occupancy tax on hotel reservations, which may be passed on to local government organizations, like a DMO or CVB.