What is a destination in tourism?

Destination (main destination of a trip): The main destination of a tourism trip is defined as the place visited that is central to the decision to take the trip. See also purpose of a tourism trip (IRTS 2008, 2.31).



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: a place to which one is journeying or to which something is sent.

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the place where someone is going or where something is being sent or taken: The Virgin Islands are a popular tourist destination.

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Destinations provide tourism supply inform of attractions, facilities, infrastructure and organization which satisfy tourists' demands.

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These key elements are known as the 5 A's: Access, Accommodation, Attractions, Activities, and Amenities.

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(2009) state that there are only three core elements in a successful destination which achievement in attracting tourists will rely on upon the quality of those crucial advantages that they offer them: attractions, amenities and accessibility.

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Destination awareness is defined as whether someone has heard about a tourist destination and which tourist destination first comes to mind when someone is considering taking a vacation (Milman & Pizam, 1995).

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The five vital components of tourism system are Attraction, Accessibility, Accommodation, Amenities and Activities.

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Factors Affecting Destination Choice
  • Size Terms / Attractions. Destination choice models are usually represented with some level of aggregation of the alternatives. ...
  • Distance / Impedance Terms. ...
  • Psychological Boundaries. ...
  • Destination Accessibilities. ...
  • Other Destination Qualities. ...
  • Constants. ...
  • Traveler Attributes.


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Furthermore, World Tourism Organization (2007) explains that the basic elements of a tourist destination composed of 6 elements of attraction, image, accessibility, facilities, human resources, and price. Things are the basic elements that are a major attraction for tourists.

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There are six major components of tourism, each with their own sub-components. These are: tourist boards, travel services, accommodation services, conferences and events, attractions and tourism services.

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The tourism components 4As (Accommodation, Access, Amenities and Attractions) are the ones that tourism managers should consider in the development of the destination and ensure that all components are best suited with the quality and requirements of visitors (Haneef, 2017).

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A destination marketing strategy is a plan to accomplish a key objective, usually attracting more visitors to a city, region, or country. Strategies are based on principles and can be viewed as the overall “game plan”. On the other hand, tactics are the specific means by which a strategy is executed.

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