What is a new trend in hospitality?

As hotels incorporate more digital technologies across departments, smart rooms will become an increasingly popular hotel trend. Keyless door locks, voice control technology, and remote room controls are all features we can expect to see as hotels place a greater emphasis on technology in the coming years.



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The hotel tech market is booming and hotel management solutions, augmented and virtual reality, chatbots, and keyless entry are set to take center stage. Environmental sustainability is the need of the hour.

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Private members clubs target the 'Daycations' sector A trend is emerging where hotels are blurring the lines between traditional hospitality and private clubs, catering to the local community's preferences. These establishments offer a range of amenities designed to create a club-like experience for 'daycationers.'

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Regarding hospitality trends related to marketing, there are several general trends to be aware of. These include the increased focus on local and voice search, increased use of virtual reality tours to sell hospitality products, a greater emphasis on personalization, and the growth of influencer marketing.

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Room rates increased by over 10 percent in Q1 2023, with RevPAR slightly higher than expected. However, adjusted for inflation, room rate, and RevPAR are still below 2019 levels, and it is unlikely that 2019 results, in real terms, will be achieved until 2026.

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Longer Trips According to Evolve's 2022 travel forecasts, the average trip will likely be longer in length (5-7 nights in 2022, compared to an average of 3.8 nights in both 2020 and 2021). Longer trips will be increasing in demand as a result of the many work-from-home opportunities too.

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70% of Gen Z and millennial respondents agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie. And 61%of Gen Z and millennials agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos.

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In 2023, the global hospitality market reached nearly 4.7 trillion U.S. dollars and was forecast to grow to 5.8 trillion U.S. dollars in 2027 at a compound annual growth rate (CAGR) of 5.5 percent.

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