As defined by UNWTO, a Tourism Product is a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor ...

A tourist product is defined as a combination of tangible and intangible elements that fulfill a traveler's needs at a specific destination. According to UN Tourism standards, it includes natural resources (beaches, mountains), cultural assets (museums, festivals), facilities (hotels, restaurants), and services (transportation, tour guides). A classic example is a "Wine Tourism" product in Tuscany, which combines the tangible (vineyards, bottles of wine) with the intangible (the history of the region, the sunset over the hills). Unlike physical products, a tourist product is an "experience" that is consumed where it is produced. It has a life cycle and is often marketed as a bundle. In 2026, digital elements like "Virtual Reality previews" and personalized AI itineraries are increasingly considered part of the modern, high-tech tourist product.