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What is tourism product development?

Tourism product development means bringing new and innovative products, experiences, and services to the market for tourists to buy. Product development can take many forms. For example, you have identified a gap in the current marketplace and decide to develop a product or experience to meet the demand.



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Types of Tourism Products
  • Accommodations; For example, Taj, ITC Hotels.
  • Transportation; For example, Owning taxis, luxury buses, and boats.
  • Retail Travel Agents.
  • Tour Operators.
  • Shopping Centers such as malls.
  • Cinema Theatres such as PVR.
  • Restaurants for Food and Beverages.
  • Tourism Information Centers.


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Types of Tourism Products
  • Accommodations; For example, Taj, ITC Hotels.
  • Transportation; For example, Owning taxis, luxury buses, and boats.
  • Retail Travel Agents.
  • Tour Operators.
  • Shopping Centers such as malls.
  • Cinema Theatres such as PVR.
  • Restaurants for Food and Beverages.
  • Tourism Information Centers.


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Characteristics of Tourism Product
  • 1 Characteristics of Tourism Product.
  • 2 Inflexibility.
  • 3 Inventory / Perishability.
  • 4 Inconsistency.
  • 5 Intangibility.
  • 6 Immovable.
  • 7 Other important characteristics of a tourism product.
  • 8 Authenticity.


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A successful tourism product must meet three basic factors simultaneously: tourist attractions; facilities and services offered; and physical accessibility to them. Distribution strategies need to be adapted to the type of product marketed. Tourism products can be distributed intensively, exclusively or selectively.

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Basic functions of a tourism product
Besides being a part of the main activity, it facilitates to live the total experience of the trip as the tourist wants. It facilitates transport to and from the destination, as well as within the destination itself. Enhance the social interaction of the tourist during the trip.

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There are six major components of tourism, each with their own sub-components. These are: tourist boards, travel services, accommodation services, conferences and events, attractions and tourism services.

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Characteristics of Tourism Products
  • Intangibility: Intangibility means that the product cannot be directly seen tasted or felt before its purchase and consumption. ...
  • Inseparability: Tourism products cannot be separated from its provider. ...
  • Perishable: Tourism products can't be stored for sale in the future.


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Types of Tourism Products
  • Tourism Oriented Products (TOP) These are the products and services created primarily for the tourists and also for the locals. ...
  • Residents Oriented Products (ROP) ...
  • Intangible Products of Tourism. ...
  • Accommodations. ...
  • Reservations. ...
  • Guided Tours. ...
  • Transport Facilities. ...
  • Dining Facilities.


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The Big Five was traditionally used as a hunting term to describe the five most dangerous animals in Africa to hunt. Their reputation has spilled over into the tourism industry and now elephant, buffalo, lion, leopard and rhino remain the most sought after species to see on the continent.

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Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities

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