Places of natural beauty such as beaches, tropical island resorts, national parks, mountains, deserts and forests, are examples of traditional tourist attractions which people may visit.
A 'place' is a branded set of spaces usually in one location; be it a major shopping centre, historic market or iconic street.A destination is an area that comes within one postcode or borough.
A destination marketing strategy is a plan to accomplish a key objective, usually attracting more visitors to a city, region, or country. Strategies are based on principles and can be viewed as the overall “game plan”. On the other hand, tactics are the specific means by which a strategy is executed.
Furthermore, World Tourism Organization (2007) explains that the basic elements of a tourist destination composed of 6 elements of attraction, image, accessibility, facilities, human resources, and price. Things are the basic elements that are a major attraction for tourists.