What is easyJet competitive rivalry?

easyJet's competitors and similar companies include Ryanair, Flybe, Vueling Airlines, Wizz Air, Norwegian Air Shuttle and Pegasus Airlines. easyJet is a low-cost passenger airline. Ryanair is an airline low-cost carrier that provides scheduled-passenger airline services.



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Analysis shows that the greatest challenges are political, economic and legal factors which easyJet has to respond to in the face of political instability, economic and legal uncertainties. Brexit negotiators have dropped existing commitments to participate in specific EU regulatory institutions.

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One of the ways in which the airline engenders this strong team spirit is through its comprehensive share ownership options. By offering shares in easyJet to people at every level, in every country, the entire workforce is encouraged to feel like they have a stake in the success of the company.

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“Stelios chose the orange as he wanted a colour he could own,” recalls Anderson, as he chats over Zoom from his home in Cambridge. “He flicked through one of these pallets of shades of orange and settled on 021C which was our Pantone reference and is 'easyOrange' as it's known today.”

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Abstract. easyJet, one of Europe's most successful low-cost short-haul airlines, has a simple pricing structure. For a given flight, all prices are quoted one-way, a single price prevails at any point, and, in general, prices are low early on and increase as the departure date approaches.

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Some common examples of competitive advantage include:
  • The team.
  • Unique access to technology or production methods.
  • A product that no-one else can offer (protected by IP law or patents, etc.)
  • Ability to produce and sell at a lower cost (known as cost leadership)
  • Brand and reputation.


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