Mobility-as-a-Service (MaaS) describes a shift away from personally-owned modes of transportation and towards mobility solutions that are consumed as a service.
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MaaS will provide service packages to consumers based on price negotiations with service providers. Instead of paying separate operators, customers will be able to treat transportation more like a mobile contract where they pay as they go.
Mobility as a service (MaaS) is a type of service that, through a joint digital channel, enables users to plan, book, and pay for multiple types of mobility services. The concept describes a shift away from personally-owned modes of transportation and towards mobility provided as a service.
Mobility as a Service (MaaS) and Mobility on Demand (MOD) are sometimes used interchangeably, however, they are different. While both involved the integration of different transportation modes, MaaS creates a “single mobility service”, while MOD establishes “an integrated and connected multi-modal network of options”.
MaaS supports the integration of public transport modes, commercial transport services such as ride-sourcing, bike and car sharing and taxis into a comprehensive mobility offer.
Developed by professor of social and health psychology Kirk Brown and professor of psychology Richard Ryan in 2003, the MAAS is a self-report tool that measures an individual's ability to practice mindfulness in their day-to-day life.
MaaS platforms typically include a wide range of transportation options, such as buses, trains, ridesharing services like Uber and Lyft, peer-to-peer rental services like Turo and Getaround, and micromobility options such as electric scooters and bicycles.