What is replacing AIR MILES card?

As of September 30, 2023, all Air Miles co-branded credit cards will be discontinued, and cardholders will be transitioned to a card that earns American Express Membership Rewards instead. This is the latest development to come from BMO's acquisition of Air Miles, albeit one that isn't too surprising.



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Scene+ will replace the current AIR MILES program in our grocery, pharmacy, liquor and convenience stores and online grocery. We will transition from AIR MILES to Scene+ beginning in Atlantic Canada in August 2022, and then continue across the rest of Canada culminating in early 2023.

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American Express has announced that it will end its partnership with Air Miles. As of September 30, 2023, all Air Miles co-branded credit cards will be discontinued, and cardholders will be transitioned to a card that earns American Express Membership Rewards instead.

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BMO has completed its acquisition of Air Miles from the defunct Loyalty Ventures Incorporated. This is an enormous purchase of a famous loyalty brand for the Bank of Montreal, and came with a price tag of $160 million (USD).

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Partners that left the program did so because of the cost of participating, Mr. Sojka said. Some found it was cheaper to start their own loyalty programs, or join another program. Sobeys has linked up with Bank of Nova Scotia's Scene+ program, while the LCBO now offers Aeroplan points.

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You generally won't lose airline miles or hotel points if you cancel or close a co-branded travel credit card. However, if you've earned points in the card issuer's rewards program or cash back, you might lose those rewards when you close your card.

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At which grocery stores can I use my Scene+ card? In 2023, Scene+ is available at all Sobeys, Safeway, Foodland, Co-op, FreshCo, Chalo! FreshCo, Thrifty Foods, IGA, Rachelle Béry, Les Marchés Tradition, Voilà by Sobeys, Voilà by Safeway and Voilà by IGA, as well as Needs convenience stores.

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