In this vein, a smart tourism ecosystem is a platform for creating, managing and delivering touristic services via technological advancement which leads to information sharing and value creation (Gretzel et al., 2015b).
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It is a combination of businesses, organizations and strategic partners working in the tourism sector who, through their offer of products and / or services and the markets to which they are similar interests for the same sector of activity and the same clientele.
The goal of smart tourism is to improve the efficiency of resource management, maximize competitiveness and enhance sustainability through the use of innovative technologies.
This exploratory research argues that leadership, innovation, and social capital supported by human capital are the fundamental constructs of smartness. Technology applications and ICTs are enablers, which support the core constructs of smart destinations.
These are: visitor satisfaction, community development, resource protection, and economic development. This choice of goals for tourism is not surprising, as ultimately the primary motive for tourism development is likely to be economic gains both on the part of private investors as well as governments (Sinha, 1998).
Smart tourism components include smart destinations, smart experiences, and smart business ecosystems; they also collect, exchange, and process data identified as layers of smart travel.
There are 7 major components of Tourism Marketing: 7A's which are: Attraction, Accommodation, Accessibility, Amenities, Activities, Affinity, Actors, and Acts.
Towards 2030, the metaverse will enable visitors to mentally teleport themselves to destinations, regardless of time, financial resources and physical abilities. Individuals will seamlessly move between integrated digital and physical realities, where the engagement with travel becomes a part of daily life.
Sustainability principles refer to the environmental, economic, and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability.