What is the basic concept of airline?

A major form of mass travel in the world's transportation network, airlines are organizations of people, airplanes, equipment, and buildings for transporting passengers, freight, and mail by air between specified points. The airliner is as significant economically and socially as the train, bus, truck, or ship.



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These strategic factors include structure, culture, strategic alliances, planning and forecasting, technology, marketing and branding and outsourcing.

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Most major airlines offer not only Economy Class but also premium cabin classes such as Premium Economy, Business Class and First Class.
  • Economy Class Flights. ...
  • Premium Economy Class Flights. ...
  • Business Class Flights. ...
  • First Class Flights.


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The airline industry has three key characteristics. First, the demand for air services, whether for passengers or freight, is a derived demand. Second, the product is very homogenous and, third, it cannot be stored.

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An airline marketing strategy is an overall business plan that aims to reach prospective consumers and turn them into customers of the services as well as keep existing customers engaged. When systematically planned, the strategy covers the four P's of marketing – product, price, place, and promotion.

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