While Switzerland has many, Lauterbrunnen is often cited as the most "fairytale-like" village in the country. Known as the "Valley of 72 Waterfalls," it is famously dominated by the 300-meter-high Staubbach Falls, which plunges right behind the village's traditional wooden chalets. It served as a primary inspiration for J.R.R. Tolkien's "Rivendell." Other top contenders in 2026 include Mürren and Wengen, both of which are car-free Alpine villages accessible only by cable car or mountain train, offering "edge-of-the-world" views of the Eiger and Jungfrau peaks. For a lakeside Mediterranean feel, Morcote in the Ticino region (near the Italian border) is consistently voted one of the most beautiful, featuring pastel villas and palm-lined promenades. Whether you want snowy peaks or sun-drenched lakes, the "charm" of a Swiss village is usually defined by its preservation of traditional architecture against a dramatic natural backdrop.