What is the concept of destination development?

Destination development is focused on enhancing the supply side of tourism, by providing compelling experiences, quality infrastructure, and remarkable services to entice repeat visitation.



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Destination life cycle : There are six stages of any tourism destination; there are exploration, involvement, development, consolidation, stagnation and decline.

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Although a location's capacity for number of tourists and the specific number of sustainable years may vary from location to location, Butler proposed that every tourist location evolves through a common set of stages: exploration, involvement, development, consolidation, stagnation, and then some variation of ...

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Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities

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A destination marketing strategy is a plan to accomplish a key objective, usually attracting more visitors to a city, region, or country. Strategies are based on principles and can be viewed as the overall “game plan”. On the other hand, tactics are the specific means by which a strategy is executed.

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These key elements are known as the 5 A's: Access, Accommodation, Attractions, Activities, and Amenities. If you've missed our previous two articles covering Access and Accommodation, be sure to catch up on them before moving onto the third A — Attractions.

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They are categorized in four pillars: (A) Sustainable management; (B) Socioeconomic impacts; (C) Cultural impacts; (D) Environmental impacts.

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Destination development planning should be a step by step process.
  • Understand the place and all of its attractions. ...
  • Understand the visitor. ...
  • Inventory what services are available. ...
  • Bring it all together with the SWOT Analysis. ...
  • Develop the future vision and its major objectives.


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According to Huang, thinking about the destination highlights the difference between where we are now and where we want to be: Knowing there is an ideal state and they are not there yet, that gap motivates people, she says. It's not just the beauty of our goal, it's the pain of not yet having achieved it.

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The DMF is a coordinated approach to manage the elements that make up a destination – its attractions, values, the people, infrastructure, access and how the place is marketed.

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As the leading international organization in the field of tourism UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

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The ILO's definition of sustainable tourism is, that it is “composed of three pillars: social justice, economic development, and environmental integrity.

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The first stage is the exploration stage [8]. It is present when individual tourists start to appear in small numbers in a given area, attracted by natural or cultural aspects.

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