What is the concept of planning in tourism?

What is Tourism Planning? Tourism planning consists of creating strategies to develop tourism in a specific destination. Knowing and understanding current trends allows those in the industry to tailor their operations to meet demand.



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THE 3 MAIN PRINCIPLES OF SUSTAINABLE TOURISM Just like sustainable development, sustainable tourism is based on 3 main principles: environmental sustainability, social sustainability and economic sustainability.

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Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes.

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These key elements are known as the 5 A's: Access, Accommodation, Attractions, Activities, and Amenities.

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The five Ps (product, price, place, promotion and people) are the elements of the marketing mix.

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Thomas Cook, (born November 22, 1808, Melbourne, Derbyshire, England—died July 18, 1892, Leicester, Leicestershire), English innovator of the conducted tour and founder of Thomas Cook and Son, a worldwide travel agency. Cook can be said to have invented modern tourism.

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There are 7 major components of Tourism Marketing: 7A's which are: Attraction, Accommodation, Accessibility, Amenities, Activities, Affinity, Actors, and Acts.

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Hospitality is a field that focuses on providing accommodations to visitors at hospitality-related industries, such as hotels, motels, restaurants, cruise ships, country clubs, casinos, and convention centers, while tourism is focused on providing quality attractions and events in order to entice tourists to come.

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Planning process for tourism industry comprises the following stages:
  • Study recognition and preparation. ...
  • Setting of objectives or goals for the strategy. ...
  • Survey of existing data. ...
  • Implementation of new surveys. ...
  • Analysis of secondary and primary data. ...
  • Initial policy and plan formulation. ...
  • Recommendations. ...
  • Implementation.


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Our process for travel and tourism marketing strategy planning has 7 steps: Research & Discovery, Situational Analysis, Goals & Objectives, Audience & Strategy, Tactical Plan, Measurement and Action Plan.

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In this book, a “visiting friends and relatives (VFR) traveler” is defined as a person who currently resides in a higher-income country who returns to their former home (in a lower-income country) for the purpose of visiting friends and/or relatives.

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