According to Kotler [7], there are three product layers in the “theme park product”. The core product, the most important product, is the excitement and/ or atmosphere of the theme park that creates for the visitors.
People Also Ask
Based on a comprehensive review and research synthesis, this article defines a theme park as a dedicated space featuring five main characteristics: thematic identity, closed space with controlled access, hybrid consumption, performative labor, and merchandising.
According to Kotler and Swarbrooke, there are three levels of product in a theme park, and each level has its own features: Level 1: Core product; · Level 2: Supporting (Tangible) product; and · Level 3: Facilitating (Augmented) product.
Rides and attractions for all agesThis is perhaps the most important, as different parks will have different target audiences. Ensure the park has rides suitable for all ages.
Theme Park ProductThe core product, the most important product, is the excitement and/ or atmosphere of the theme park that creates for the visitors. The tangible product contains the safety, range of rides, attractions, shows, brand name, quality of service, sharing the park with other people.
The Walt Disney Parks and Resorts is a product line offered by the conglomerate Walt Disney World. This line offers intangible products only. Core product: magical experience. Actual product: attractions, shows, Disney characters, rooms, food.
Great Attraction ElementsA successful theme park must be anchored with memorable attractions that people want to ride or see over and over again. Great attractions are inclusive and aren't overly restrictive. They should have great storytelling elements and put visitors into unique situations or settings.
All-day funThis makes them the ultimate destination for tourists and day-trippers looking to make the most of their summer vacation. Visitors can partake in multiple attractions, shows, and events throughout the day, ensuring they make the most of their time at the park.
But sustainability in theme parks is not only limited to waste management or energy conservation. It goes far beyond that and embraces a wide range of initiatives starting from the design of the structures, through the construction with sustainable materials to the conservation of natural spaces.
Theme park design takes in a lot of different roles, and some people may do several or specialise in something really specific. But they do things like work on the layout of a park, come up with new ideas for rides, put those ideas into practice and build a ride, or work on the look and feel of a ride.