The Walt Disney Parks and Resorts is a product line offered by the conglomerate Walt Disney World. This line offers intangible products only. Core product: magical experience. Actual product: attractions, shows, Disney characters, rooms, food.
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The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world's premier entertainment company.
Every Disney Parks cast member is familiar with our longstanding tradition of The Four Keys – Safety, Courtesy, Show and Efficiency – which have guided our approach to guest service for more than 65 years.
The Five Keys—Safety, Courtesy, Inclusion, Show and Efficiency—serve as the basis on which all Cast Members make decisions to provide the greatest hospitality to Guests. The Five Keys are also the most valued standard for Oriental Land Co., Ltd.