Simply explained, the 10 and 5 Rule suggests that anytime a guest is within ten feet of a staff member, the staff member should make eye contact and warmly smile to acknowledge the oncoming guests.
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The 10 and 5 rule is famous in the hospitality industry as a simple reminder to consistently greet people that you encounter. When customers are 10 feet away from you, use a non-verbal greeting such as a smile or a wave. When customers are 5 feet away from you, greet them verbally.
These simple actions take service to a higher level, yet, they are missing in many organizations. I've expanded the Disney concept in my customer service training workshops by encouraging employees to greet customers within 10 seconds of coming within 10 feet of them. I call it the 10-10 rule.