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What is the largest rental car market in the world?

North America: The car rental market in North America is well-established and highly competitive. The United States is the largest market in the region, accounting for a significant share of global revenue.



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Founded in the USA in 1957, Enterprise is the world's largest car rental company, serving globally, with almost 10.000 offices in almost 100 countries.

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Enterprise Holdings remains the largest company, with an estimated 27% of global car rental sales in 2022.

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Los Angeles. Known as the City of Angels, Los Angeles dominated the car rental market in the US based on our data. This is the perfect place to drive around with a car rental because of its scenic drives. If you prefer exploring the city, then go celebrity sighting along Hollywood Boulevard and Sunset Strip.

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Enterprise Holdings, which includes Enterprise Rent-A-Car, National Car Rental and Alamo Rent-A-Car is the largest company. Its annual revenue totaled $22.5 billion in 2021 according to Global Data.

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So what are the winners—and the losers when it comes to rental car companies? Enterprise ranked highest in overall customer satisfaction for the second year in a row, followed by National and Alamo in third place. “Enterprise's chief strength is delivering value for the price paid for the rental car,” says Taylor.

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Enterprise Rent-A-Car competitors include Hertz and Avis Budget Group. Enterprise Rent-A-Car ranks 1st in CEO Score on Comparably vs its competitors.

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“For many years, The Hertz Corporation ('Hertz'), along with its affiliates and subsidiaries, has been falsely reporting thousands of its own customers for stealing its rental cars. These theft reports are infected with serious problems that cause them to be false, misleading, and unverified,” one lawsuit states.

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United Rentals, Inc. is the largest equipment rental company in the world. The company has an integrated network of 1,465 rental locations in North America, 14 in Europe, 27 in Australia and 19 in New Zealand. In North America, the company operates in 49 states and every Canadian province.

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The market size, measured by revenue, of the Car Rental industry was $71.3bn in 2022. What was the growth rate of the Car Rental industry in the US in 2022? The market size of the Car Rental industry increased 9.6% in 2022.

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That is because the shortage of semiconductor chips that has held up auto manufacturing persists, leaving rental car companies to operate with lower inventory after they sold off chunks of their fleets in the early days of the pandemic. Building that stock back up has been more difficult than expected.

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Revenue in the Car Rentals market is projected to reach US$29.94bn in 2023. Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 1.52%, resulting in a projected market volume of US$31.80bn by 2027.

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