The most popular and enduring color for Away luggage is Black, followed closely by Navy (Coast Blue) and Graphite (Cloud Gray). These neutral shades are favored by high-fidelity travelers because they effectively hide the scuffs and "battle scars" of air travel better than lighter options. However, Away is also famous for its high-demand limited editions; in 2025 and 2026, the "White Lotus" collection and shades like "Island Pink" have seen massive surges in popularity, often selling out within weeks of release. While a black "Bigger Carry-On" remains the safest long-term investment for a professional aesthetic, "Coast Blue" has become the brand's signature "modern" neutral. Many travelers choose the brighter, limited-run colors not just for style, but as a practical strategy to easily spot their bag on a crowded baggage carousel. If you prefer a lighter shade like "Sea Green" or "Petal," be prepared to use a "magic eraser" or specialized luggage cleaner to maintain that out-of-the-box look after a few international journeys.