What is the new generation of Travellers?

Big plans, little money. Gen Zs — those born between 1997 and 2012 — are traveling more than Gen Xers and baby boomers, and are “on par with millennials, who are currently the focus of the industry,” said Roeschke. Survey conducted from December 2022 to February 2023.



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Wellness Travel With this, Gen Z individuals tend to follow nutrition trends that improve their health. This includes going on wellness trips where they can pursue self-care. Wellness travel often includes physical activities that offer spiritual retreats and nature-centric destinations.

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Gen Zs — those born between 1997 and 2012 — are traveling more than Gen Xers and baby boomers, and are “on par with millennials, who are currently the focus of the industry,” said Roeschke. Survey conducted from December 2022 to February 2023.

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Gen Z also tends to be more open-minded and understanding of social change, and they seem to think anything is possible because it is. Those in the younger generation seem more inclined to want to get out and explore — even though their parents and grandparents may not have had the same opportunities.

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Gen Z spending habits show they care the most about fashion, makeup and beauty products, technology, and their pets. This is perhaps due to their young age and few major bills.

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Eco-tourism Sustainability has become an increasingly important issue in recent years, and travelers are now more aware than ever of the impact their trips have on the environment. In 2023, we can expect to see a rise in eco-tourism, which focuses on environmentally responsible travel.

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A resounding 87% of survey respondents expect to travel at least as much as they did in the prior year, with 49% selecting that they expect to travel more. This is especially true among younger respondents, with 59% of those between the ages of 18 to 26 planning to travel more in 2023.

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More than half of Gen Z, 56%, do not have enough emergency savings to cover three months' worth of expenses, Bank of America's survey found. It's a good idea to sock away any extra cash you can, said Boneparth, and to think about what's important to you to stay motivated.

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Millennials are often characterized by their desire to pursue unconventional aspirations and travel is no exception. They have a voracious appetite for living life to the fullest, seeking out experiences, and connecting with people from all walks of life.

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Travel takes us out of our comfort zones and inspires us to see, taste and try new things. It constantly challenges us, not only to adapt to and explore new surroundings, but also to engage with different people, to embrace adventures as they come and to share new and meaningful experiences with friends and loved ones.

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Raised by their tough-love, skeptical Generation X parents, Gen Z does not share the sense of entitlement and need for feedback and validation that many consider typical of the Baby Boomer-raised Millennial generation. Instead, Generation Z individuals tend to be independent, competitive, hard-working and pragmatic.

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