What is the new key target segment for hotels millennials?

Millennials and Gen Zers are looking for hotels to stay in. Many of their trips and vacations that were canceled due to the COVID-19 pandemic are being planned again. And they'll need somewhere to stay. Hotel brands know this and are specifically targeting Millennials (born 1981-1996) and Gen Zers (born 1997-2013).



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Millennials are Interested in Their Surroundings Since millennials value experiences and personalisation, they appreciate being made aware of the surroundings of the hotel. They want to have information about the activities and places of interest around the hotel so they can tailor their own unique experiences.

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9 Tips for Hotels to Create the Perfect Stay for Gen Z Travellers
  1. Strong Online Presence. ...
  2. Reviews. ...
  3. Technology-aided Property. ...
  4. Workation. ...
  5. Brand-building on Social Media. ...
  6. Storytelling. ...
  7. Flexible Timings and Cost-effective Meals. ...
  8. Customized Recommendations.


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As hotels incorporate more digital technologies across departments, smart rooms will become an increasingly popular hotel trend. Keyless door locks, voice control technology, and remote room controls are all features we can expect to see as hotels place a greater emphasis on technology in the coming years.

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Regarding hospitality trends related to marketing, there are several general trends to be aware of. These include the increased focus on local and voice search, increased use of virtual reality tours to sell hospitality products, a greater emphasis on personalization, and the growth of influencer marketing.

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