Magaluf, the famous resort town on the Spanish island of Mallorca, is widely known by the nickname "Shagaluf" in British popular culture. This moniker reflects its reputation as a high-energy, "sun, sea, and sex" destination favored by young travelers, stag parties, and hen dos. The name has become so synonymous with the town that it has been used in various UK reality TV shows and movies. In 2026, the local Calvià town council has made significant efforts to move away from this image, rebranding certain areas as "Calvià Beach" to attract a more upscale, family-oriented demographic. Despite these "premium" rebranding efforts and stricter local laws regarding street drinking and "party boats," the colloquial nickname persists among the millions of tourists who visit annually for its world-class nightlife and the iconic BCM Planet Dance club. You may also occasionally hear it referred to as "the British enclave" due to the sheer density of UK-themed pubs and breakfast spots that line its main strip, Punta Ballena.