Lucerne (or “Luzern”) is the most beautiful city in Switzerland, and one of the most beautiful places to visit in all of Europe! This striking medieval town sits on the edge of scenic Lake Lucerne and looks up at some of the most impressive mountain peaks in the country.

While beauty is subjective, Lauterbrunnen is frequently cited as the "Gold Standard" for Swiss beauty in 2026. This stunning valley is home to 72 waterfalls, including the iconic Staubbach Falls, which plunges nearly 300 meters from a sheer limestone cliff. The landscape—complete with green alpine meadows, wooden chalets, and the towering snow-capped peaks of the Eiger, Mönch, and Jungfrau—is so breathtaking that it famously served as the inspiration for J.R.R. Tolkien's Rivendell. Other grounded contenders include the car-free village of Zermatt with the majestic Matterhorn, and the "Lake Brienz" shores of Iseltwald, which has become a viral sensation for its turquoise water and serene atmosphere. For a supportive and truly "Gezellig" experience, a train ride through the Bernese Oberland provides a continuous panorama of the prettiest scenery Switzerland has to offer, making it a "must-see" for any traveler seeking the ultimate alpine fairytale.