Hokkaido is well-known for its dairy products—milk, butter, cheese, yogurt—thanks to its sweeping countryside. Kitaichi Garashu Kan, a restaurant in Otaru, specifically sells seven flavors of rainbow ice cream throughout the four seasons.
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Hokkaido province comprises about one-fifth of Japan's total land area. It is characterized by a cool climate and geologically recent mountains and volcanoes along a central north-south spine. Sapporo is the province's industrial, commercial, and tourist centre. Hokkaido University, founded in 1876, is located there.
Hokkaido's mild summers provide relief from Japan's humidity, and the perfect conditions for hiking and exploring the many National Parks. Much of Hokkaido is wild and unspoiled, with natural hot springs, volcanic lakes and unforgettable experiences.
Hokkaido is renowned for the high quality and freshness of its seafood, as the cold waters surrounding Japan's northernmost prefecture are ideal for fish and sea vegetation. Within the prefecture some areas are particularly famous for a certain product, such as the uni (sea urchin) of Rishiri and Rebun.
The relaxed, cool and spacious vibe of Hokkaido contrasts so differently to the hustle and bustle of Japan's megacity capital. Hokkaido frequently tops the charts for the most attractive prefecture in Japan — scoring 73.4 in 2021 on the Regional Brand Survey — in comparison, Tokyo scored fourth, with 47.5.
Hokkaido represents a chance to experience wide-open spaces, sensational scenery, fresh food, clean air and crystal waters in a very friendly, safe, courteous and respectful culture.