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What is the tourism prediction for 2023?

Outlook overview Indeed, the World Travel & Tourism Council (WTTC) forecasts that the global travel and tourism sector will reach US$9.5 trillion in 2023 — just 5% below 2019 pre-pandemic levels.



(Note: As it is now 2026, we look back at 2023 as the year of "Revenge Travel" normalization.) The tourism prediction for 2023 was characterized by a massive surge in international travel as the final post-pandemic restrictions were lifted, particularly in the Asia-Pacific region. Experts correctly predicted that 2023 would see global tourism return to roughly 80% to 95% of pre-pandemic levels, with travelers prioritizing "bucket list" experiences regardless of rising inflation. We saw a shift toward "values-based" travel, where tourists sought sustainable and socially responsible destinations. This period also marked the rise of "Blended Travel" (or "Workations"), where remote workers extended their trips to include professional responsibilities. By 2026, we can see that 2023 acted as the vital bridge between the "recovery phase" and the current "stabilization phase," where the industry has now fully surpassed 2019 levels and is focused on managing "over-tourism" in popular European and Asian hubs.

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Indeed, the World Travel & Tourism Council (WTTC) forecasts that the global travel and tourism sector will reach US$9.5 trillion in 2023 — just 5% below 2019 pre-pandemic levels. The positive summer travel outlook is echoed by data from J.P. Morgan Research.

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We've upgraded our 2023 inbound tourism forecast. Visits overall to the UK this year are now forecast to be 37.5 million, 92% of 2019 levels and inbound visitor spending £30.9 billion, up 9%. See the statement from our CEO Patricia Yates below and the full revised forecast here.

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Beginning May 3, 2023, your driver's license will need to be REAL ID-compliant if you want to use it to fly within the U.S. It's part of a law passed by Congress. If your license is not compliant, and you don't have another acceptable form of ID, you'll have trouble getting through airport security.

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In 2023, I expect that to reverse and year-over-year fares to fall. With China—the last major country with covid travel restrictions—poised to reopen on January 8, I'm anticipating a huge uptick in transpacific flights (which are currently down 50% compared to 2019). More competition = cheaper fares.

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Easing Travel Restrictions Domestic leisure travel is trending to remain stable and grow slightly, by about 2% in 2023 and 2024. Volume is expected to grow more readily than inflation-adjusted spending. Business travel is not expected to correct to pre-pandemic spending levels until 2025. (U.S. Travel Association).

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A resounding 87% of survey respondents expect to travel at least as much as they did in the prior year, with 49% selecting that they expect to travel more. This is especially true among younger respondents, with 59% of those between the ages of 18 to 26 planning to travel more in 2023.

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France is the most visited country in the world with 117,109,000 international tourists, thanks to its rich history and iconic landmarks. Mexico comes in second for most visited countries, with 51,128,000 tourists, offering vibrant culture and stunning natural beauty.

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2023 will be the year of reimagining travel
As travel restrictions and Covid testing become a thing of the past, research reveals that 73% of people are more optimistic about travel than they were in 2022.

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ETIAS, the European Travel Information and Authorisation System, Due November 2023. ETIAS, the European Travel Information and Authorisation System, will oblige visitors, who are traveling on passports that don't require a visa, to apply for authorization before arriving into one of the participating European countries ...

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10 Ways to Travel the World For Free in 2023
  1. See the world for free by joining a work exchange platform. ...
  2. Hack your hotel budget by becoming a house sitter. ...
  3. Save cash for future travel by Couchsurfing. ...
  4. Score a free stay while WWOOFing. ...
  5. Travel the world for free by becoming an au pair.


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In tourism, quiet luxury is trending in the rise in popularity of boutique hotels, eco-resorts, sustainable tourism experiences, and niche getaways like sleep vacations (trips in which you prioritize rest and relaxation over sightseeing and late nights) as well as supervised psychedelic immersions; retreats set in safe ...

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Indeed, the World Travel & Tourism Council (WTTC) forecasts that the global travel and tourism sector will reach US$9.5 trillion in 2023 — just 5% below 2019 pre-pandemic levels. The positive summer travel outlook is echoed by data from J.P. Morgan Research.

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Tourism 2025 is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth. The objective is to create $41 Billion of Total Tourism Revenue in 2025 by improving the competitiveness of New Zealand Tourism.

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