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What is the travel industry forecast for 2024?

Global business travel spending is expected to recover to its pre-pandemic total of $1.4 trillion in 2024 and grow to nearly $1.8 trillion by 2027, fueled by more favorable economic conditions than expected in 2022 and 2023. In 2022, global business travel spending rose 47% to $1.03 trillion.



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Experiential tourism is a form of travel that focuses on creating meaningful and immersive experiences for travelers. This type of tourism is quickly becoming one of the fastest-growing sectors in the travel industry, driven by a growing demand from travelers for unique, authentic, and transformative experiences.

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In addition to “set-jetting,” there's a renewed emphasis on food-focused travel, wellness and self-care on vacation, and traveling off the beaten path. Surveyed travelers say they want to shop at small businesses and spend more during a vacation if they know it supports the local community.

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A resounding 87% of survey respondents expect to travel at least as much as they did in the prior year, with 49% selecting that they expect to travel more. This is especially true among younger respondents, with 59% of those between the ages of 18 to 26 planning to travel more in 2023.

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Trends in Travel There will likely be a preference for visiting less-crowded destinations in 2023. This is partly due to COVID-19 concerns, but perhaps also due to a growing desire to have a unique experience. Travelers are opting for small group adventure travel, like AAA Club Adventures.

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The research states, “The cost of travel may drop with the advancement of technology. With more companies switching to automation, it's not hard to imagine a future where travel is less expensive.”

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As companies try to control their costs in an uncertain macroeconomic environment, the full recovery of business travel in 2023 and beyond is potentially at risk. Despite these challenges, demand for in-person meetings remains robust, with commercial flight bookings well above pre-pandemic levels.

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Four megatrends are likely to have significant impacts and relevance for tourism: i) evolving visitor demand; ii) sustainable tourism growth; iii) enabling technologies; and iv) travel mobility.

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The cheapest months to travel are:
  • November – early December.
  • Late January – March.


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Time your booking right “For international flights — [it's] four to 10 months.” If you're traveling during an off-peak season, you're going to want to look at airfares one to three months in advance for domestic flights, and two to eight months ahead of the flight for international trips.

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Hotel rates in the U.S. rose 1.8% in May 2023 from the previous month, according to the U.S. Bureau of Labor Statistics. Rates this May were also 3% higher from the same month last year. Travelers have seen hotel rates surge in part because the cost of operating hotels has risen.

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How to Maximize Your Vacation Days
  1. The Presidents' Day Weekend: Book 1 Day Off for a 4-Day Vacation.
  2. The Easter Escape: Book 4 Days Off for a 9-Day Vacation.
  3. The Memorial Day Getaway: Book 4 Days Off for a 9-Days Vacation.
  4. The Big Summer Trip: Book 9 Days Off for a 16-Day Vacation.


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Travel by Mode vehicles. 2023 share of auto travel is back to pre-pandemic level reaching 87.6% compared to 88.0% in 2019. Number of air travelers will rise to 3.39 million, exceeding the pre-pandemic air travel volume. Air travel is expected to grow 11% from 2022, the second highest volume on record.

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Experiential tourism is a form of travel that focuses on creating meaningful and immersive experiences for travelers. This type of tourism is quickly becoming one of the fastest-growing sectors in the travel industry, driven by a growing demand from travelers for unique, authentic, and transformative experiences.

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The top query for summer 2023 — specifically, June through August — is London, followed by Cancun, Mexico; Paris; Orlando, Florida; Rome; and New York City. Of the top 20 most-searched destinations, European cities are trending, with Rome, Barcelona, and Dublin all making the list as well.

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