What is the fastest growing trend in the travel industry?

Experiential tourism is a form of travel that focuses on creating meaningful and immersive experiences for travelers. This type of tourism is quickly becoming one of the fastest-growing sectors in the travel industry, driven by a growing demand from travelers for unique, authentic, and transformative experiences.



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So far, leisure travel demand remains robust through the end of March 2023. Leisure travel bookings were up roughly 31% at the end of March compared to the same time in 2019, representing an impressive 25% year-over-year-to-date growth between 2022 and 2023.

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Travelers are increasingly looking to prioritize their physical and mental wellbeing while on vacation. In 2023, we are seeing a rise in wellness travel, which includes activities such as yoga retreats, spa treatments, and wellness-focused culinary experiences.

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Four megatrends are likely to have significant impacts and relevance for tourism: i) evolving visitor demand; ii) sustainable tourism growth; iii) enabling technologies; and iv) travel mobility.

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Longer Trips According to Evolve's 2022 travel forecasts, the average trip will likely be longer in length (5-7 nights in 2022, compared to an average of 3.8 nights in both 2020 and 2021). Longer trips will be increasing in demand as a result of the many work-from-home opportunities too.

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Easing Travel Restrictions Domestic leisure travel is trending to remain stable and grow slightly, by about 2% in 2023 and 2024. Volume is expected to grow more readily than inflation-adjusted spending. Business travel is not expected to correct to pre-pandemic spending levels until 2025. (U.S. Travel Association).

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70% of Gen Z and millennial respondents agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie. And 61%of Gen Z and millennials agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos.

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Global business travel spending is expected to recover to its pre-pandemic total of $1.4 trillion in 2024 and grow to nearly $1.8 trillion by 2027, fueled by more favorable economic conditions than expected in 2022 and 2023. In 2022, global business travel spending rose 47% to $1.03 trillion.

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According to estimates from the World Tourism Organization (UNWTO) for 2023, international tourist arrivals could reach 80 to 95 percent of prepandemic levels depending on the extent of the economic slowdown, travel recovery in Asia–Pacific, and geopolitical tensions, among other factors.

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Indeed, the World Travel & Tourism Council (WTTC) forecasts that the global travel and tourism sector will reach US$9.5 trillion in 2023 — just 5% below 2019 pre-pandemic levels. The positive summer travel outlook is echoed by data from J.P. Morgan Research.

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Global tourism arrivals will increase by 30% in 2023, following growth of 60% in 2022, but will remain below pre-pandemic levels.

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Advisors have shared in the TMR Europe Trends Outlook 2023 that most clients want to experience urban centers and small towns or the countryside in Europe. Experiences such as camping trips and amusement parks, have a lower preference as these are also available in the US and Canada.

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Travel websites
  1. Online travel agencies. Popular websites like Booking.com or SkyScanner are any traveler's first choice when looking to make a reservation. ...
  2. Tourist attraction search engines. ...
  3. Specialized travel news sites. ...
  4. Google Trends. ...
  5. Exploding Topics. ...
  6. Influencers. ...
  7. Posts made by tourists. ...
  8. Official country or city accounts.


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Gen Z in Hospitality: Adapting to the Next Generation of Travellers. Generation Z or Gen Z, refers to the group of people who were born between the late 1990s and early 2010s. A diverse demographic who grew up in a rapidly changing world, shaped by technology, social media, and a growing awareness of social issues.

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With their vacations no longer defined by spring break sojourns or backpacking on the cheap, millennials are seeking trips that focus on mental health and relaxation. Compared with older generations, millennials and Gen Zs are prioritizing trips that focus on personal wellness (61% vs.

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Tourism 2025 is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth. The objective is to create $41 Billion of Total Tourism Revenue in 2025 by improving the competitiveness of New Zealand Tourism.

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The Future Travel Experience By 2040, international travel will have become a faster, easier and more ecologically-sustainable activity. It will also deliver a far richer traveller experience. Travel is one of the world's boom industries.

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Towards 2030, the metaverse will enable visitors to mentally teleport themselves to destinations, regardless of time, financial resources and physical abilities. Individuals will seamlessly move between integrated digital and physical realities, where the engagement with travel becomes a part of daily life.

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Tourism in the year 2050 will be by far the largest industry worldwide. Interna- tional arrivals will amount to 2 billion tourists per year and international receipts will reach a 2.1 trillion US$ (expressed in 1999 dollars) per year.

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Dark tourism sites are places related to tragedy, violence, and war. These places draw the attention of a lot of tourists every year. According to a recent study of the visitors to the Illinois Holocaust Museum, it is seen that visit to this museum actually awakens the emotions of the visitors.

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Welcome to Skift Research's State of Travel 2023 Report. Travel is back! While 2022 was all about bumper performances in some countries and sectors, and lagging performances in others, we can truly say that 2023 is the year that travel fully recovered.

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