What is the unique feature of a tourism product?

Unlike a tangible product, say, a motor car or refrigerator, no transfer of ownership of goods is involved in tourism. The product here cannot be seen or inspected before its purchase. Instead, certain facilities, installations, items of equipment are made available for a specified time and for a specified use.



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As defined by UNWTO, a Tourism Product is a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor ...

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Attractions. Attractions are the most important component of developing tourism in a country. Without attractions, the tourist will not have any reason to visit the country or for locals to explore different areas of their homeland.

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Characteristics of Tourism Product
  • 1 Characteristics of Tourism Product.
  • 2 Inflexibility.
  • 3 Inventory / Perishability.
  • 4 Inconsistency.
  • 5 Intangibility.
  • 6 Immovable.
  • 7 Other important characteristics of a tourism product.
  • 8 Authenticity.


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Table Of Contents
  • Attraction.
  • Activities.
  • Accessibility.
  • Accommodation.
  • Amenities.
  • Affordability.


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It creates jobs, strengthens the local economy, contributes to local infrastructure development and can help to conserve the natural environment and cultural assets and traditions, and to reduce poverty and inequality.

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5 Ways to Create an Innovative Tourism Experience
  1. Add a unique element.
  2. Offer authentic, local experiences.
  3. Help your customers get the best of both worlds.
  4. Make the most of your location when designing your tour.
  5. Analyze your market to find service gaps.


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There are six major components of tourism, each with their own sub-components. These are: tourist boards, travel services, accommodation services, conferences and events, attractions and tourism services.

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Characteristics of Tourism Product
  • Inflexibility.
  • Inventory / Perishability.
  • Inconsistency.
  • Intangibility.
  • Immovable.


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Tourism Impacts. Tourism can generate positive or negative impacts under three main categories: economic, social, and environmental. These impacts are analyzed using data gathered by businesses, governments, and industry organizations.

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Tourism offers great opportunities for emerging economies and developing countries. It creates jobs, strengthens the local economy, contributes to local infrastructure development and can help to conserve the natural environment and cultural assets and traditions, and to reduce poverty and inequality.

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The Big Five was traditionally used as a hunting term to describe the five most dangerous animals in Africa to hunt. Their reputation has spilled over into the tourism industry and now elephant, buffalo, lion, leopard and rhino remain the most sought after species to see on the continent.

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