What is tourism product?

As defined by UNWTO, a Tourism Product is a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor ...



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There are six major components of tourism, each with their own sub-components. These are: tourist boards, travel services, accommodation services, conferences and events, attractions and tourism services.

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Types of Tourism Products
  • Accommodations; For example, Taj, ITC Hotels.
  • Transportation; For example, Owning taxis, luxury buses, and boats.
  • Retail Travel Agents.
  • Tour Operators.
  • Shopping Centers such as malls.
  • Cinema Theatres such as PVR.
  • Restaurants for Food and Beverages.
  • Tourism Information Centers.


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A successful tourism product must meet three basic factors simultaneously: tourist attractions; facilities and services offered; and physical accessibility to them. Distribution strategies need to be adapted to the type of product marketed. Tourism products can be distributed intensively, exclusively or selectively.

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Types of Tourism Products
  • Tourism Oriented Products (TOP) These are the products and services created primarily for the tourists and also for the locals. ...
  • Residents Oriented Products (ROP) ...
  • Intangible Products of Tourism. ...
  • Accommodations. ...
  • Reservations. ...
  • Guided Tours. ...
  • Transport Facilities. ...
  • Dining Facilities.


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There are five main tourism sectors of the tourism industry. These sectors are transportation, accommodation, entertainment and attractions, food services, and trade associations and regulators.

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The 4 S's–sun, sea, sand, and sex–is a familiar catch-phrase from the colorful world of tourism studies that captures one of the most common understandings of the kinds of enjoyment that we are looking for (whether we want to admit it or not) when we travel on vacation.

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There are eight sectors of Tourism:
  • Accommodation.
  • Food & Beverage.
  • Adventure Tourism & Recreation.
  • Transportation.
  • Attractions & Retail.
  • Travel Trade.
  • Events & Conferences.
  • Tourism Services.


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These are pillars of tourism explained in details:
  • Accommodation. Accommodation is meant to ensure comfort and a place to rest and sleep when traveling. ...
  • Attractions. Attractions are what draw travelers in. ...
  • Adventure & Recreation. ...
  • Catering facilities. ...
  • Entertainment. ...
  • Events. ...
  • Transportation. ...
  • Travel agencies & Tourism Services.


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Attractions. Attractions are the most important component of developing tourism in a country. Without attractions, the tourist will not have any reason to visit the country or for locals to explore different areas of their homeland.

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