What is tourism marketing examples?

Tourism marketing is the collective name given to the various marketing strategies businesses use within the tourism industry. This includes, for example, hotels and other forms of accommodation, along with airlines, car rental services, restaurants, entertainment venues, travel agents, and tour operators.



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Tourism marketing is the act of marketing your product or service to a consumer who is taking a trip outside his/her usual environment for less than a year, for a purpose other than employment (business, leisure or other personal purpose). This type of consumer is considered a visitor or tourist.

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Tourism marketing is the act of marketing your product or service to a consumer who is taking a trip outside his/her usual environment for less than a year, for a purpose other than employment (business, leisure or other personal purpose). This type of consumer is considered a visitor or tourist.

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Product, Price, Place, and Promotion are the four key points in any tourism business' marketing strategy.

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Planning for Success
  • Plan for business growth.
  • Meet and exceed industry benchmarks.
  • Uncover gaps, opportunities and trends.
  • Keep your mission at the core of all activities.
  • Focus your resources and inspire your staff.
  • Create content and track, test, and tweak the ROI (return on investment)


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Marketing tourism products is different from most other products because what is being sold is the consumption of an experience rather than a tangible product. The product is primarily service-based. This means that the customer often walks away from the tourism offering with only a memory or experience.

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The four segments of the hospitality industry are Food and Beverage, Accommodation (also referred to as Lodging), Travel and Tourism, and Entertainment and Recreation.

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The Big Five was traditionally used as a hunting term to describe the five most dangerous animals in Africa to hunt. Their reputation has spilled over into the tourism industry and now elephant, buffalo, lion, leopard and rhino remain the most sought after species to see on the continent.

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The 4 P's Of Marketing In The Travel & Tourism Industry. Product, Price, Place, and Promotion are the four key points in any tourism business' marketing strategy.

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In this book, a “visiting friends and relatives (VFR) traveler” is defined as a person who currently resides in a higher-income country who returns to their former home (in a lower-income country) for the purpose of visiting friends and/or relatives.

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