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What is tourism planning?

Tourism planning refers to the overall process of deploying the development goals and the implementation of a comprehensive tourism system. In some places, tourism plans contain a set of legal norms, and in others, they are frameworks that may contain legal elements such as zoning.



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Benefits of Tourism Planning
It boosts revenue and employment thanks to tourist spending. It safeguards cultural and natural assets so that visitors can enjoy them. It broadens the comprehension of cultural diversity. It constructs new infrastructure, such as sewage systems, roads, etc., for the community.

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Planning process for tourism industry comprises the following stages:
  • Study recognition and preparation. ...
  • Setting of objectives or goals for the strategy. ...
  • Survey of existing data. ...
  • Implementation of new surveys. ...
  • Analysis of secondary and primary data. ...
  • Initial policy and plan formulation. ...
  • Recommendations. ...
  • Implementation.


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The five Ps (product, price, place, promotion and people) are the elements of the marketing mix.

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The lists will correspond to the five components of tourism:
  • Attractions.
  • Businesses.
  • Infrastructure.
  • Human Resources.
  • Promotion.


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The tourism components 4As (Accommodation, Access, Amenities and Attractions) are the ones that tourism managers should consider in the development of the destination and ensure that all components are best suited with the quality and requirements of visitors (Haneef, 2017).

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The Big Five was traditionally used as a hunting term to describe the five most dangerous animals in Africa to hunt. Their reputation has spilled over into the tourism industry and now elephant, buffalo, lion, leopard and rhino remain the most sought after species to see on the continent.

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The table shows that there are four main motives which arise whatever the travel experience; Novelty Seeking, Escapism/Relaxation, Relationships and Self Development.

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