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What makes Ethiopian airline the most competitive?

“As the 2023 APEX Best Airline in Africa, Ethiopian Airlines has soared above the competition with its unparalleled commitment to customer satisfaction, innovative services, and its state-of-the-art fleet.” APEX CEO Dr.



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The findings of the study revealed that Cost strategy, differentiation strategy and focus strategy were found to have a positive and significant effect competitive advantage of Ethiopian Airline.

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Future growth The Vision 2035 strategic plan, presented at the end of 2022, plans to quadruple the number of passengers - to more than 60 million - by increasing the number of international destinations from the current 130 to 207 and by increasing the fleet from the current 140 to 271 aircraft.

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These accolades solidify Ethiopian Airlines' position as Africa's leading airline, continually setting the standard for quality, service, and innovation. Despite a slight drop in its global ranking from 26th in 2022 to 35th in 2023, Ethiopian Airlines remains a beacon of excellence within the African aviation industry.

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Ethiopian Airlines wins 'The Best Airline in Africa' award at SKYTRAX 2023.

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Ethiopian Airlines's top competitors include Quikjet Cargo, Air Canada, and Delta Air Lines. Quikjet Cargo is a cargo airline providing a merchant-carrier business model in the sub continent with the aim to firmly establish itself as a scheduled network carrier… View more in-depth data on: Competitors.

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Ethiopian Airlines is a Ethiopian carrier. Frequent travelers give the airline an average rating of 7.5/10. This is above the general average .

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Ethiopian Airlines is certified as a 4-Star Airline | Skytrax.

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Ethiopian's fleet category consists of ultra-modern and environmentally friendly aircraft such as Boeing 737s, 777s, 787s, Airbus A350-900 and Bombardier Dash 8-400 double cabin with an average fleet age of seven years. In fact, Ethiopian is the first airline in Africa to own and operate most of these aircraft.

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Business Traveller Awards has named Ethiopian as the Best African Airline for four years in a row, since 2020.

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The five forces are :
  • Rivalry among competitive firms.
  • Customers' bargaining power.
  • Suppliers' bargaining power.
  • The threat of substitutes.
  • The threat of new entrants (barriers to entry)


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