63% of ridesharing customers in the US exclusively use Uber. A further 27% of consumers only book rides through Lyft. Just 10% of US customers use both Uber and Lyft.
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Uber dominates U.S. market shareConsumer spending data shows that in September 2023, observed U.S. rideshare sales at Uber were up 6 percent year-over-year, while Lyft's observed sales were down 3 percent year-over-year.
Lyft is a ridesharing service available in 656 cities across the US and Canada. Launched in 2012, the app reached the milestone of 1 million rides the following year. Today, 12.5 million riders use the app each quarter. And Lyft currently has a 32% market share in the US, an all-time high for the company.
Uber Statistics: Top PicksUber generated a revenue of $31.88 billion in 2022. Uber owns 72% of the ride-hailing market share as of 2023. At the same time, Uber Eats owns 24% of the market share of food delivery services worldwide. Uber makes 23 million rides per day on average, and take 7.64 billion trips in a year.
US rider demographicsLet's take a closer look at the demographics of Uber users in the US. Unlike the drivers, male and female users are nearly an even split for riders. The majority of Uber users fall in the 16-34 age range. But 35% of riders are over the age of 35.
Uber can be less expensive than Lyft for the average journey—research suggests that Uber is the cheaper company, with the average trip costing $20 compared with the $27 you would spend for an average Lyft trip. Also, Uber can be used around the world, whereas Lyft is only available in the U.S. and Canada.
The unscientific sampling showed that, of 10 rides, drivers with Uber received an average of 56 percent of what I paid; of 10 with Lyft, drivers received an average of 47 percent of what I paid. Of all 20, drivers took home an average of 52 percent of what I got charged.
Lyft to cut 1,072 employees, or 26% of its workforceThe layoffs had been announced last week without a specific number. New CEO David Risher told employees that the cuts would form part of a continued focus on “better meeting” consumer and driver needs.
Among its 1 billion rides, Lyft has had 233 million shared rides, while 630,000 were taken with gift cards. The company also has at least one very productive worker -- 31,000 rides were the most given by a single driver.
Uber customers typically get where they are going faster or cheaper than they would by taxis. Partygoers can rely on being able to find available Uber drivers through their apps late at night. The combination of Uber and expanding online grocery delivery is making it more practical to live without a car.
Lyft has failed to attract the same number of customers as before the pandemic, with its 20.4 million active riders last quarter falling short of its 22.9 million customers in the last quarter of 2019. Uber's monthly active users have grown by 18% in the period, per FactSet.
Summing. So, Lyft loses money because it's revenue doesn't generate enough gross profit to cover its operating expenses. Looking deeper into the figures, Lyft mostly counts driver incentives against revenue, and mostly counts rider incentives as a sales and marketing cost.
The pandemic initially walloped Lyft by drying up demand for ride-hailing services, a blow Uber was able to soften through an aggressive expansion in food delivery. That gave people a reason to continue using Uber's app even when they were stuck at home while Lyft fell out of favor.
Financial Highlights for Second Quarter 2023Gross Bookings grew 16% year-over-year (“YoY”) to $33.6 billion, or 18% on a constant currency basis, with Mobility Gross Bookings of $16.7 billion (+25% YoY or +28% YoY constant currency) and Delivery Gross Bookings of $15.6 billion (+12% YoY or +14% YoY constant currency).
What age group uses Uber the most? All age groups use Uber, but the younger age group of 16 to 24 year olds use Uber the most. 37% of people in that age group use Uber, followed by 28% of 25 to 34 year olds.
According to Uber, drivers saw the highest hourly earnings in New York City at $37.44. Earnings ranged between $22 and $27.50 in Orlando, Tampa Bay, Houston, Boston, Dallas, Atlanta, San Francisco, Los Angeles and Miami. In Chicago and Philadelphia, drivers earned $30.49 and $32.60, respectively.
That translated to a median spend of $95 a month for frequent Uber users and $76 a month for frequent Lyft users, who tend to be younger and have lower incomes. Uber is still crushing Lyft.