Despite being almost synonymous with the ridesharing industry, Uber's share of the U.S. market has fluctuated between 68 and 74 percent since 2017. The remaining market is dominated by Lyft, which accounted for 26 percent of the market in September 2023.
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Uber dominates U.S. market shareBy April 2022, Uber sales exceeded their pre-pandemic levels and remained elevated throughout most months of 2022 and into 2023. Meanwhile, sales at Lyft are yet to reach their pre-pandemic levels as of September 2023.
Rider DemographicsAge: 49% of Lyft's users are between the ages of 18 and 34. Income: The median household income for Lyft riders is $55,000. Education: 20% of Lyft's active riders are currently students.
“Recently, Uber has demonstrated more patience raising ride-share prices and take-rates domestically, causing Lyft to lose significant market share.” A take rate is how much a company makes from each booking.
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In 2022, Lyft reported revenue of $4 billion, compared to $3.2 billion in 2021. Lyft's losses are due to several factors, including the high cost of acquiring and retaining drivers, the high cost of marketing and advertising, and the need to invest in new technologies, such as self-driving cars.
Pros and Cons of Lyft and UberThere are some key differences between Uber and Lyft. Uber can be less expensive than Lyft for the average journey—research suggests that Uber is the cheaper company, with the average trip costing $20 compared with the $27 you would spend for an average Lyft trip.
Lyft went from 22 to 33 percent market share in the US from 2017 to 2018, although that growth has cooled off, with the company achieving 29 percent market share in 2020. Lyft launched several initiatives that attempted to paint its service in a more positive light, as Uber was chastised for its employment model.
Lyft's 2022 revenue was $4.1 billion, up 28%, topping the $3.6 billion recorded in 2019, the last prepandemic year. But the stock has fallen 17% this year to a little over $9, just a smidgen above its all-time low.
Lyft reported a net loss of $187.6 million, or 50 cents a share, including stock-based compensation costs and related payroll expenses of $186.6 million. In the year-ago period, the company lost $196.9 million, or 57 cents a share.
In terms of the hourly rate, Lyft is generally considered to pay slightly more than Uber. However, there is no set hourly rate for either app since drivers are paid instead on a piece-rate basis. As such, this is important to consider as part of your decision since the hourly rate will likely vary.
Lyft has been branded as a somewhat more ethical alternative in light of the many Uber scandals that have plagued the company over the years. Uber does have Uber Eats in its arsenal, a meal delivery service that competes with DoorDash and GrubHub.
Second Quarter 2023 Financial HighlightsNet loss of $114.3 million compares with $187.6 million in Q1'23 and $377.2 million in Q2'22. Net loss includes $116.6 million of stock-based compensation and related payroll tax expenses. Net loss margin of 11.2% compares with 18.8% in Q1'23 and 38.1% in Q2'22.
Uber and Lyft have comparable gross margins, but Lyft's operating costs-to-sales are far higher due to immense stock-based compensation. Given Lyft's liquidity position and cash burn rate, I do not believe it will survive through 2024.
Kenyon said that based on what drivers were saying on the RideGuru forums, drivers were stating that 30 to 40 percent of riders on Lyft were tipping, while Uber hovered around 10 to 20 percent.