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What percentage of travelers are black?

The spend was generated by 458.2 million Black U.S. traveler stays, which represents 13.1 percent of the U.S. leisure travel market. The report also found that in 2019 Black leisure travelers took an average of three overnight vacations and spent an average of 13.1 nights in paid accommodations.



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The most common ethnicity among travelers is White, which makes up 65.9% of all travelers. Comparatively, 12.9% of travelers are Hispanic or Latino and 9.6% of travelers are Asian.

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MACAO, Sept. 29 (Xinhua) -- The chief executive of the World Travel & Tourism Council (WTTC) said the sector's recovery from the COVID-19 pandemic was going really well, forecasting that China is set to become the world's biggest travel and tourism market in the next three to five years.

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1. Booking Holdings. Booking Holdings, which is inclusive of brands such as Booking.com, Priceline, Agoda, Rentalcars.com, Kayak and OpenTable, held steady at number one this year, with 2022 sales topping $121 billion, up significantly from $76.6 billion in 2021.

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American millennials are reported to travel an average of 35 days per year, significantly more than other generations. Meanwhile, the average travel days for other generations in the US are 26 for Gen X, 27 for baby boomers, and 29 for Gen Z.

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What motivates millennials to travel. “Millennials tend to be driven very much by experiences,” said Roeschke. Millennials, along with Gen Zs, are more likely to spend money on experiences than on consumer goods (46% vs. 37%), according to American Express Travel's 2023 Global Travel Trends Report.

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