Kings Island officially transitioned away from the Paramount brand in 2006, following the acquisition of Paramount Parks by the Cedar Fair Entertainment Company. The $1.24 billion deal was finalized in June 2006 and included four other theme parks. As a result of the change in ownership, the "Paramount" prefix was dropped from the park's name for the 2007 season, and the park began a multi-year process of removing movie-themed intellectual property. Rides like Top Gun were renamed The Bat, The Italian Job: Stunt Track became Backlot Stunt Coaster, and the Nickelodeon Universe area was eventually transformed into Planet Snoopy to align with Cedar Fair's licensing of the Peanuts characters. In 2024, Cedar Fair merged with Six Flags, meaning that as of 2026, Kings Island is now part of the massive Six Flags Entertainment Corporation portfolio, though it continues to operate under the classic Kings Island name that it has held for the majority of its history since opening in 1972.